1. 3 Fall Beauty Trends to Wear this Season

    This fall is all about celebrating your natural beauty in the most glamorous ways possible. There are a lot of fun fall beauty trends to try this year, but if we had to choose one, it would be “the one-feature rule.” What’s the one-feature rule? It’s when you pick one aspect of your face tha…Read More

  2. How to Shape and Define Your Brows Like a Pro

    Eyebrows have come center stage in the world of makeup; a full, defined brow is in demand more than ever. Perfectly groomed brows frame the face, and if done correctly, can act as an instant eye-lift. They set up your eye area making any eye shadow, liner and or mascara pop and ensuring your eyes be…Read More

  3. 5 Spring Color Trends to Try by Jane Iredale

    We could name a thousand things we love about beauty, but one of our favorite things are the trends. In fashion, we often feel like the best trend is no trend at all, but in beauty, experimentation is part of the fun. Sometimes, trying new trends is less about purchasing the newest product formula a…Read More

  4. Jane Iredale: Introducing the Spring 2017 Collection

    Spring is coming, and we can’t wait! The air is getting warmer in the Berkshires (at least, on some days), and days are getting longer. Before we know it, beautiful tulips will pop up all around the jane iredale headquarters building. Though the official first day of spring is not until March 20t…Read More

  5. The Luxe Line: 2017 Winter Makeup Collection

    The Luxe Line has finally arrived! Keep reading for more details on your next beauty must-haves. Winter Makeup Essential: Mystikol Eyeliners We know, “next beauty must-have” is a bold claim, but Mystikol eyeliners are our latest obsession. Below are five reasons to lust over this winter makeup …Read More

  6. Pro Tips: How to Wear Red Lipstick

    Valentine’s Day is around the corner, and two colors are on our mind – pink and red. Pink is our favorite lipstick color when we want to create an effortless, natural makeup look. But, red is the shade we choose when we want to stand out and feel confident. You may think a red lip is only for m…Read More

  7. Makeup Removal: How To Avoid A Halloween Skin Disaster

    Whether you’re dressing up as a zombie, witch or superhero, nine chances out of ten, you’re going to be applying plenty of makeup this Halloween. A scary costume isn’t complete without several layers of ghoulish makeup to match, and that could mean applying anything from fake blood, glitt…Read More

  8. DIY: Makeup Brush Cleanser

    Are your makeup brushes in need of some deep cleaning? This makeup brush cleanser is super easy and only takes three simple ingredients! Ingredients: 2 tablespoons Fractionated Coconut Oil 5 drops Melaleuca essential oil 5 drops Grapefruit essential oil Directions: 1. Add Fractionated Coconut Oil an…Read More

  9. How To Avoid Ruining Your Skin Care Products

    Fresh is best. Just as you nourish your body with fruits and vegetables at their peak freshness, you want to keep your complexion flawless with skin care products in their best condition. After all, keeping your moisturizers and masques untainted is essential for the most effective skin care. Here a…Read More

  10. 6 On-the-Go Makeup Essentials

    If you’re anything like us, you would need rolling luggage to carry all of your makeup with you on-the-go. Instead of playing the constant traveler, try paring your makeup bag down to these six essential items: Powder Foundation + Travel Brush: Powder foundation (like PurePressed Base or Amazing B…Read More