The following post was written by Jane Iredale’s Brand Marketing Specialist, Jacqui Bissell, who works closely with their partner for Breast Cancer Awareness, and wanted to share her amazing experience with all of us. Thank you Jacqui! Read full article here.
Every year, Living Beyond Breast Cancer (LBBC) hosts Yoga on the Steps to spread the word about healthy living and quality-of-life issues as well as raise funds for and awareness about their educational support resources. I recently moved to Colorado so had the opportunity to attend the Denver Yoga on the Steps event. I was really looking forward to exploring my new home state, meeting new people and enjoying the rare opportunity to practice yoga in the middle of a beautiful, outdoor park. Sounds perfect, right? Plus, supporting Living Beyond Breast Cancer is a professional commitment and personal hobby!
Four years ago I started working for jane iredale and almost immediately began cultivating the partnership we already had with LBBC. At the time, jane iredale had been supporting this amazing organization for three years with a donation made from the sales of a dedicated breast cancer awareness product. This October, we enter our seventh LBBC campaign with the launch of Smell the Roses Hydration Spray and another year that we will donate 100% of the profits from the sales of this product to LBBC.
In addition to the picturesque experience of outdoor yoga, I had an opportunity to personally fundraise on behalf of LBBC. I’ll be honest, I wasn’t very confident in my fundraising capabilities. However, I set a modest goal, thinking I could convince my parents and grandparents to chip in if I couldn’t find support elsewhere. As it turns out, I more than doubled my fundraising goal within two days of sharing that I would be attending the event! The money I was able to raise helps promote awareness and support for LBBC and the services they provide to women and families affected by breast cancer (and that didn’t even include my parents or grandparents!). This tells me that there is no limit to the amount of support we can each pursue on behalf of any great cause.
At the end of the yoga class, I was surprised to realize that I hadn’t noticed the joggers, walkers, dogs, cars and other noises happening all around the park. I was completely engulfed in the serenity of the moment, no doubt due to the soul and spirit of those around me – all committed to raising awareness, supporting LBBC and each other, and always living in the moment.